Ad Talk 101

If you buy traditional media advertising such as radio, newspaper, TV, billboard, and direct mail, your advertising should be focused on driving people to your web site. Why? According to BIA/Kelsey and ConStat, 97% of all consumers now use online media to research products or services in their local area before buying. If you don’t have a web site, get one.

Everyone is talking about social media, but how many people are really working it? Although it is free to get on Facebook or Twitter, the problem with advertising through social media is time and making it work takes many man-hours. In fact, few small businesses have the time it takes to really make social media [...]

Over the past few months we have been talking about the advantages of working with our employees remotely from home. This may not be feasible for all businesses but some such as our advertising agency can work remotely because almost everything we do is on computers. Plus, with two talented IT people on staff we [...]

You may have seen them in you favorite magazine, they are called two dimensional bar codes and look something like this: A great way to give your printed direct mail piece some extra punch or bring any type of printed material to life is by placing one or more of these images within your printed [...]

Aim Digital Visions has launched its first experimental digital signage on one of the Capital Area Transit (CAT) buses in Harrisburg, PA. In our first live run the system performed beautifully.

If you’ve been following our blogs, you know our company is always aggressively looking for ways to improve and increase return on our clients’ investments. One of the most exciting new concepts is email marketing. You may have heard success stories from business people using email marketing or advertising companies like ours, who are offering [...]

A recent article in Ad Age, Ad Industry Battles Back Against Bad Rep, Forms Ethics Institute, really made me laugh. The very formation of this “Institute” by the American Advertising Federation (AAF) which is the Advertising Industry’s primary trade organization founded in 1905, just reinforces the ethics problems in the advertising industry. They state the [...]

As you know when a new electronic product hits the market the price drops dramatically over time. That day has come with web site design. In the early days of the Internet, when there was a huge demand for web site design and few highly skilled web designers, the cost of a web site development [...]

If the audience is not interested in what you are selling it doesn’t matter how many people can see or hear your ad. This fact seems obvious, but when it comes to mass media advertising (radio, TV, newspaper, billboard), many advertisers really miss the mark. It takes extra effort to make your ad relevant, but [...]

If you’re in business, you know the economy has forced many businesses to cut expenses. Many of the business people I call on in Central and South Eastern Pennsylvania have few expenses they can cut but very often one of them is their advertising. I have always suggested that if you stop advertising, you would [...]