Ad Talk 101

As you know when a new electronic product hits the market the price drops dramatically over time. That day has come with web site design. In the early days of the Internet, when there was a huge demand for web site design and few highly skilled web designers, ...

If the audience is not interested in what you are selling it doesn’t matter how many people can see or hear your ad. This fact seems obvious, but when it comes to mass media advertising (radio, TV, newspaper, billboard), many advertisers really miss the mark. It takes extra effort ...

If you’re in business, you know the economy has forced many businesses to cut expenses. Many of the business people I call on in Central and South Eastern Pennsylvania have few expenses they can cut but very often one of them is their advertising. I have always suggested that if you ...

With the current economic downturn and digital initiatives changing all the rules, if you’re not planning your advertising a year ahead, this is the year you should start. Start with a Review First, review your advertising from the past year and determine what gave you enough results to consider doing it again. Rule ...

Time to Check The Infrastructure Of Your Marketing Bridge The Marketing Bridge is a metaphor for the system that bridges the gap between customers and businesses. This metaphoric bridge is supported by pillars represented by many factors needed to hold it up. Some common factors are: advertising, merchandising, ...

As we approach the end of the year and begin planning for next year, many media outlets with packages and enticements will be approaching you for long-term commitments. The word package sounds nice because it sounds like you are getting something special. Packages are often presented as ...

Tracking advertising results has always been important, but never more than now. Here’s a new idea on how to get the info you need. Typically advertisers try to track the results of their advertising by asking customers “how did you find out about our company?” Any advertiser who ...

The importance of Gathering Data to Make Media Decisions The spring radio Arbitron is out! Arbitron is the official rating service of the radio industry. Has any radio station offered to show you the numbers? After all, wouldn’t you like to know what you are paying for? I understand it may ...

What are they? Viral videos are short video clips posted on popular sites like YouTube, Yahoo, or MetaCafe. Typically, their purpose it to inform, entertain, or promote. Done properly a video can do all three. How It Works If you’re a business owner you probably have useful knowledge in your respective field. You ...

What are they? E-blasts can be anything from a newsletter to a basic call to action sales offer sent via e-mail to a list you’ve built. E-blasts are not necessarily free. While you could email to large numbers of people using a traditional email program at no charge, we recommend you ...

Your customers are turning to the internet more for product education and reviews. In this series we’ll show you how to meet them there with these simple, cheap (or free!) methods.

Use the Recession to Gain Market Share You’ve probably heard it is easier to increase your market share during a recession. But how important is market share anyway. Market share is everything! With all business, there is a finite amount of money available to that business sector. The ...